Tech

Which social media platform is best for your Influencer campaign?

You might be overwhelmed by the sheer number of social media channels available today if you are new to influencer marketing. It’s not surprising that new apps are constantly being developed in a digitalized world. With a growing number of people spending more time on their phones than ever before, it is no surprise that we have so many social media platforms. We’ll be taking a look at some of the most effective platforms for influencer marketing and we will show you how to use them.

Instagram

With 81% of users researching products and services on Instagram, we can understand why brands have taken to the platform for their influencer marketing campaigns. Instagram is the most used social media platform for influencers due to its visual nature. Instagram Shopping is a great feature that has helped the app grow in e-commerce.

You will find Instagram influencers from varying categories such as fashion, beauty, lifestyle, and fitness, to name a few. Instagram offers many media channels that you or your influencers can use. Let’s take a look at a different type of influencer for some of the popular media channels on the app.

Reels are the most recent feature to be added to Instagram. This is a short video-posting format similar to TikTok. As you can see, this format is very popular among influencers in fitness. In her fitness content, this influencer also promotes Gymshark.

Heepsy helps you find Instagram influencers

So, when it’s time to start a campaign with Instagram influencers, the first thing you need to do is find influencers that clearly align with your brand values and campaign objectives. Heepsy allows you to search using dedicated filters, making the process more efficient. Here’s an example of how to search by selecting “Instagram” from the top dropdown menu.

YouTube

YouTube is a platform that allows influencer marketing. YouTube’s main focus is on video content. This takes a little more time, so you’ll want to check out ways to create video content that stands out, to ensure that you’re getting it right. It’s worth it, even if it takes a little more effort.

You’ll find that YouTube influencers also come from a wide range of categories, some similar to that of Instagram, and some slightly different. YouTube is a popular platform for influencer marketing because of the variety of content you can post. Influencers often create videos that demonstrate how to use a product, including a tutorial, unboxing, full review, or other types of content.

Gaming is where you will find the most influential YouTubers, and this is unlike Instagram. Gamers become part of a community where influencers can be trusted and users can get recommendations and opinions from them. PewDiePie is the top YouTube influencer, creating many sponsored videos. He uses technology products to help with his gaming.

This particular influencer caused a lot of controversy due to his content touching on politically incorrect topics and using non-family-friendly languages. He is still the most popular YouTube influencer and has a large following. Even though an influencer might not be suited for certain brands, it is possible to find them perfectly suited for your brand if you do your research!

Heepsy helps you find YouTube influencers

Heepsy is just as efficient in your search for YouTube influencers as Instagram. Instead of selecting “YouTube” from the dropdown menu, select it as shown below.

TikTok

The most downloaded app at the end of 2021 was this emerging platform. We can see why! TikTok lets users create 15-second videos and add effects and music. This platform makes it feel more natural and authentic, and encourages creativity. It seems to have adapted well to influencer marketing.

Because there is something for everyone on the platform, influencers come from many backgrounds. TikTok alters the page’s for you page so that users only see videos that are relevant to their interests. Foodies are a community that has taken full advantage of the app, sharing many types of content. We are often seeing step-by-step baking or cooking tutorials.

TikTok being such a popular app, it is currently under review for the addition of influencer marketing platforms to their search platforms. Now, you can search for TikTok influencers using Heepsy!

Twitter

Although you may not hear as much about Twitter influencers these days, that doesn’t mean they should be completely ignored in your influencer marketing campaign. If you’re searching for a key opinion leader (KOL), then Twitter could in fact be the best platform of them all.  We have already mentioned that influencers’ followers are more likely to be loyal on different social media platforms. If you’ve worked with Instagram influencers before, they might also be following you on Twitter.

Twitter is more popular among a specific type of crowd, primarily millennials and Gen Z. Twitter can be used by influencers to share tweets from your brand or to post photos and videos. Twitter may be the right platform for your brand, depending on your campaign goals and target audience.

Heepsy makes it easy to find Twitter influencers. First, search for influencers using the Instagram and YouTube methods. Next, select the Contact filter and then choose ‘Twitter.

Conclusion

We would always recommend joining influencer marketing to help drive your marketing strategy for the year. However, it is important to research which social media platform is likely to work best for you. A 2021 influencer marketing campaign can help you achieve your goals. However, we recommend Heepsy as a platform that helps you find the right influencers for your brand.

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